Jul
13
2009

United Breaks Guitars: Striking bad at bad customer service

   

By Bryan Person

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Running time: 4:32

So just how do you share your bad airline customer-service story with the world? Well, by making a YouTube video about it, of course!

And Canadian musician Dave Caroll has done just that, making good on a goal to generate “one million hits [for the video]” in under a week (the video has more than 2.6 million views as of the afternoon of Monday, July 13).

Permalink | Posted on July 13, 2009 at 6:03pm.

Tag(s): Brands  

 

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Jul
02
2009

Content aggregation from brands: Is it useful?

   

By Bryan Person

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Running time: 4:34

Jeremiah Owyang

Jeremiah Owyang expects more brands to aggregate conversations from the social web on their corporate websites. But is aggregation in and of itself even helpful?

In this podcast, I argue that brands will need a community manager to curate the aggregated content and provide context for website visitors.

Your comments, as always, are welcome!

Also, check out our new Daily Boo FriendFeed room.

(Photo from TopRankOnlineMarketing Flickr photostream)

Permalink | Posted on July 2, 2009 at 6:56pm.

Tag(s): Brands   aggregation  

 

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