Content aggregation from brands: Is it useful?
By Bryan Person
Running time: 4:34
Jeremiah Owyang expects more brands to aggregate conversations from the social web on their corporate websites. But is aggregation in and of itself even helpful?
In this podcast, I argue that brands will need a community manager to curate the aggregated content and provide context for website visitors.
Your comments, as always, are welcome!
Also, check out our new Daily Boo FriendFeed room.
(Photo from TopRankOnlineMarketing Flickr photostream)
Permalink | Posted on July 2, 2009 at 6:56pm.
Tag(s): Brands aggregation
