GM’s social-media communication on day of bankruptcy declaration
By Bryan Person
Running time: 4:15.
Show notes
Topics:
*GM’s communications efforts in social media on the day that it files for bankruptcy
* Topic 2: Using online tools to document cross-country relocation drives
Links/reading:
* @CBarger, Twitter account for Christopher Barger, director of social media at GM
* @GMBlogs main GM information account on Twitter
* GM Flickr photos
* @AaronStrout tweets away on his #BostonToAustin relocation drive.
* Marty Wetherall chronicles his #MovingToCalifornia drive from Minneapolis to Silicon Valley on @FanChatter account
Permalink | Posted on June 1, 2009 at 12:42pm.
Tag(s): Social travel Crisis communications Brands on Twitter
